It's not doing anythign!!!

Demographic expansion, by design.

Umo & Co builds influencer campaigns that take brands into the audiences they're not yet reaching. Specialist work, picked deliberately, paid attention to.

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WHAT WE DO

Three things, done well.

Demographic strategy

We name the audience you're not reaching, and the influencers who unlock it.

Outreach & pitching

Brand-side outreach with media kits and real demographic-fit reasoning.

Campaign management

End-to-end execution — contracts, deliverables, payments, results.

RECENT WORK

Wrapped campaigns.

Gen Z luxury — thrift-prestige split

House of Lior

Pulling a heritage fragrance into the Gen Z thrift-prestige split

+12% direct sales lift in the targeted split, week 6

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Have a brand that needs a different audience?

Get in touch.

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Umo & Co — Boutique Influencer Marketing