Before any influencer is contacted, we name the audience your campaign should be reaching but isn’t. We map the cohort — its platforms, its creators, its sub-niches, its language. We verify the demographic data on every shortlisted creator (followers ≠ audience, and aggregated platform stats are usually wrong). What you get: a media kit per influencer that explains why this person matters for this audience, with the demographic evidence behind it. Strategy lives in writing, not in a deck. Decisions are easier when the reasoning is on the page.
Once strategy is set, we run the outreach. Cold emails written one at a time — never templated — leading with the specific demographic angle that ties influencer to brand. Follow-ups paced so they're attentive, not pushy. When proposals fit, we put together pitch decks the brand can carry into internal conversations. We close on terms that work for everyone: clear deliverables, fair payment timelines, expectations everyone signed off on. No ambiguity, no surprises.
Won campaigns get the same care as new prospects. Contracts go out with deliverables, payment terms, and content review windows specified. Briefs go to influencers with brand context and creative latitude — we don't micromanage; we choose people we trust. Content review runs on the agreed schedule. Payments hit on time, every time (this matters more than agencies admit). When the campaign wraps, we write the case study — for our archive, and for the brand to share if they want. Honest numbers, clear narrative.