Umo & Co is run by Umo. One person, deliberately. The work is done in focused nightly blocks — 22:00 to 02:00, seven nights a week — because boutique influencer marketing rewards attention more than scale. Brands work with us when they want a specialist taking their campaigns seriously, rather than a contractor running a checklist.
Most influencer marketing is placement: pick popular creators, ship the brief, count engagement. That's a competitive race we don't run. What we do is the inverse — we start with the audience the brand isn't reaching yet (the gen-Z demographic that's slipped past the mainstream beauty roster, the parent cohort the gaming brand hasn't unlocked, the international viewer the UK-anchored campaign keeps missing) and work backward from there. Which influencers actually matter to that demographic? What concept lands with them? What does authentic look like in their context? The work is research, taste, and patience. The output is reach into rooms your competitors haven't found.
Our work runs in four focused blocks every night: growth, proposals, deliverables, admin. That structure — borrowed from monastic discipline more than agency hustle — keeps each campaign deeply attended to. You'll know which block your project sits in, when, and why. We pitch fewer prospects than a bigger agency would. We win the right ones.